Eliud Custodio

For nearly 25 years, I have helped small businesses strategize and elevate their marketing efforts. With extensive creative and technical experience, I have enjoyed producing websites, graphic design campaigns, video productions and photography, advertisements, social media programs, and much more.

Don’t Be Afraid To Outsource

Don’t Be Afraid To Outsource

Marketing / By

You run a business. You’re good at what you do. As a matter of fact, you’re so good at what you do that you started (or manage) a business to sell what you do.

A business, however, always requires more than your core competencies to exist, let alone succeed. Whether it’s back office functions like order fulfillment, accounting, inventory management, and the like or more public-facing responsibilities, like sales, PR, and marketing, there are roles your business demands that your internal human resources can’t support.

Don’t Be Afraid To Outsource Read More »

A/B Testing Your Email Campaigns

Marketing / By

Whether you love receiving new email or loathe the next piece of spam entering your inbox, there’s no denying the power of email marketing. Marketers continue to use and appreciate this very cost-effective and useful mode of marketing.

Costs aside, email marketing is generally easy to set up, broadcasts to an audience of interested recipients, and can be performance tracked. Those elements alone comprise a recipe for success.

A/B Testing Your Email Campaigns Read More »

7 Reasons to Build a Responsive Website

Marketing / By

It’s no secret, mobile web usage is here and here to stay. Mobile devices like cell phones and tablets are ubiquitous and people often own more than one. The convenience of the hardware created an expectation of software convenience, and this convenience is fueled by speed and accessibility.

Responsive web design solves many of the challenges of speed and accessibility by considering the needs of the mobile community at the website’s conception.

7 Reasons to Build a Responsive Website Read More »

Take a Before and After Snapshot of your Business

Marketing / By

When trying to lose weight, it is recommended to take a “before” photo of yourself. With this picture you can witness your transformation as you hit your goal weight. Sometimes changes are small and go unnoticed on a daily basis. In this same vein, I recommend noting how your business looks today. Review financials, website visits, social media following, or anything else you hope to improve through marketing.

Take a Before and After Snapshot of your Business Read More »