Why Professional Photography is Important

Why Professional Photography is Important

When considering your marketing budget, you may occasionally overlook professional photography as a business owner. Surely you could use stock photos or take some snapshots yourself, can’t you? After all, there are other areas where you need to spend your budget. However, this isn’t something that you should dismiss.  No matter how capable your smartphone …

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How to Get Started with Influencer Marketing

Influencer Marketing: How to Get Started

While it’s true that the more traditional methods of advertising are still relevant, there’s another way that small businesses can attract new customers: influencer marketing. This is a form of marketing where small businesses use social media personalities and industry experts to promote their products/services. In some cases, it’s simply to promote brand awareness. Typically, …

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Effective Marketing Strategies that Have a Tangible Impact in 2022

Effective Marketing Strategies that Have a Tangible Impact in 2022

Marketing isn’t what it used to be. The market is oversaturated, and customers are spoiled for choice, meaning products rarely sell themselves anymore. You have to frequently go above and beyond for your efforts to bear fruit. More importantly, your entire brand must get into alignment with customer expectations or risk becoming censured. Nothing sums …

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What is Website Hosting?

What is Website Hosting?

Website hosting? No thanks, I’ll just host it myself!

No you won’t.

The Internet has been around a while now. While many of you—especially those reading this “online” article—are experienced in navigating the Internet, unless you have owned a website before, you may not be aware of what website hosting is.

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