When considering your marketing budget, you may occasionally overlook professional photography as a business owner. Surely you could use stock photos or take some snapshots yourself, can’t you? After all, there are other areas where you need to spend your budget. However, this isn’t something that you should dismiss. No matter how capable your smartphone …
The prime drive of every business is to maximize profits for its proprietors or stakeholders while maintaining corporate social accountability. However, your small business might not be in a position to employ the correct number of staff to delegate all the duties appropriately. This will force you to outsource some services to ensure the consumers’ …
As a business owner, you probably know that a strong sales technique is critical to driving revenue and growth for your business. However, if you don’t have an effective marketing strategy in place, you will not have customers to sell to. That said, you must learn to balance marketing and sales to guide leads into …
So, What’s the Difference Between Sales and Marketing? Read More »
In today’s fast-paced digital world, marketing is critical for business. As a business owner, you must make every effort to ensure a solid online presence. If you work with a professional marketing agency, you can put your business front and center of potential customers. There is much more to marketing than simply creating and maintaining …
One thing all businesses can agree on is the fact that customer satisfaction is essential to success. However, it can be difficult to gain trust and loyalty. This leaves businesses asking: how can I find out what customers truly want? In most companies, the marketing department spends a lot of time evaluating market trends and …
Never Underestimate the Power of Customer Surveys Read More »
While it’s true that the more traditional methods of advertising are still relevant, there’s another way that small businesses can attract new customers: influencer marketing. This is a form of marketing where small businesses use social media personalities and industry experts to promote their products/services. In some cases, it’s simply to promote brand awareness. Typically, …
Marketing isn’t what it used to be. The market is oversaturated, and customers are spoiled for choice, meaning products rarely sell themselves anymore. You have to frequently go above and beyond for your efforts to bear fruit. More importantly, your entire brand must get into alignment with customer expectations or risk becoming censured. Nothing sums …
Effective Marketing Strategies that Have a Tangible Impact in 2022 Read More »
Is video marketing right for your business?
It’s no secret that video consumption is on the rise—and has been for quite some time. Video marketing has become more popular than ever in significant part to increasing consumer demand.
Website hosting? No thanks, I’ll just host it myself!
No you won’t.
The Internet has been around a while now. While many of you—especially those reading this “online” article—are experienced in navigating the Internet, unless you have owned a website before, you may not be aware of what website hosting is.
I have faced countless conversations with B2B business owners questioning whether there’s any value for B2B companies in social media.
Here are 3 practical reasons why social media absolutely makes sense for B2B businesses.
