Influencer Marketing: How to Get Started

While it’s true that the more traditional methods of advertising are still relevant, there’s another way that small businesses can attract new customers: influencer marketing. This is a form of marketing where small businesses use social media personalities and industry experts to promote their products/services. In some cases, it’s simply to promote brand awareness. Typically, …

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Effective Marketing Strategies that Have a Tangible Impact in 2022

Marketing isn’t what it used to be. The market is oversaturated, and customers are spoiled for choice, meaning products rarely sell themselves anymore. You have to frequently go above and beyond for your efforts to bear fruit. More importantly, your entire brand must get into alignment with customer expectations or risk becoming censured. Nothing sums …

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What is Website Hosting?

Website hosting? No thanks, I’ll just host it myself!

No you won’t.

The Internet has been around a while now. While many of you—especially those reading this “online” article—are experienced in navigating the Internet, unless you have owned a website before, you may not be aware of what website hosting is.

Don’t Be Afraid To Outsource

You run a business. You’re good at what you do. As a matter of fact, you’re so good at what you do that you started (or manage) a business to sell what you do.

A business, however, always requires more than your core competencies to exist, let alone succeed. Whether it’s back office functions like order fulfillment, accounting, inventory management, and the like or more public-facing responsibilities, like sales, PR, and marketing, there are roles your business demands that your internal human resources can’t support.

A/B Testing Your Email Campaigns

Whether you love receiving new email or loathe the next piece of spam entering your inbox, there’s no denying the power of email marketing. Marketers continue to use and appreciate this very cost-effective and useful mode of marketing.

Costs aside, email marketing is generally easy to set up, broadcasts to an audience of interested recipients, and can be performance tracked. Those elements alone comprise a recipe for success.