One thing all businesses can agree on is the fact that customer satisfaction is essential to success. However, it can be difficult to gain trust and loyalty. This leaves businesses asking: how can I find out what customers truly want? In most companies, the marketing department spends a lot of time evaluating market trends and …
Never Underestimate the Power of Customer Surveys Read More »
While it’s true that the more traditional methods of advertising are still relevant, there’s another way that small businesses can attract new customers: influencer marketing. This is a form of marketing where small businesses use social media personalities and industry experts to promote their products/services. In some cases, it’s simply to promote brand awareness. Typically, …
Marketing isn’t what it used to be. The market is oversaturated, and customers are spoiled for choice, meaning products rarely sell themselves anymore. You have to frequently go above and beyond for your efforts to bear fruit. More importantly, your entire brand must get into alignment with customer expectations or risk becoming censured. Nothing sums …
Effective Marketing Strategies that Have a Tangible Impact in 2022 Read More »
Is video marketing right for your business?
It’s no secret that video consumption is on the rise—and has been for quite some time. Video marketing has become more popular than ever in significant part to increasing consumer demand.
Website hosting? No thanks, I’ll just host it myself!
No you won’t.
The Internet has been around a while now. While many of you—especially those reading this “online” article—are experienced in navigating the Internet, unless you have owned a website before, you may not be aware of what website hosting is.
I have faced countless conversations with B2B business owners questioning whether there’s any value for B2B companies in social media.
Here are 3 practical reasons why social media absolutely makes sense for B2B businesses.
Starting a small business or running a department within a small business can sometimes feel overwhelming. There are many moving parts and, inherent in most small businesses, you’re likely wearing multiple hats.
While the to-do list is long—seemingly without end—it’s important to realize that your goal is not perfection but, rather, progress.
I had a conversation with a business owner this week who made mention of working with a large marketing agency. To paraphrase his comical takeaway, he said, “after taking an entire month, a conference room of 20 people were proud to say they finally decided on a font!”
Let’s unpack this.
You run a business. You’re good at what you do. As a matter of fact, you’re so good at what you do that you started (or manage) a business to sell what you do.
A business, however, always requires more than your core competencies to exist, let alone succeed. Whether it’s back office functions like order fulfillment, accounting, inventory management, and the like or more public-facing responsibilities, like sales, PR, and marketing, there are roles your business demands that your internal human resources can’t support.
Whether you love receiving new email or loathe the next piece of spam entering your inbox, there’s no denying the power of email marketing. Marketers continue to use and appreciate this very cost-effective and useful mode of marketing.
Costs aside, email marketing is generally easy to set up, broadcasts to an audience of interested recipients, and can be performance tracked. Those elements alone comprise a recipe for success.
