The eye. No other equipment can turn someone simply holding a camera into a photographer. Being able to see a scene, frame a shot and shoot-for-use separates the pros from the hobbyists. The eye cannot be bought…it must be earned.
Getting the right shot for the right project is essential to your business as bad photography can be like a misspelled, run-on sentence in your marketing narrative (metaphorically speaking). And, that certainly undermines the effort of a picture being worth 1,000 words.
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