Design

5 Tips for Choosing Content Marketing Topics

Marketing / By

You run a business. You’re good at what you do. As a matter of fact, you’re so good at what you do that you started (or manage) a business to sell what you do.

A business, however, always requires more than your core competencies to exist, let alone succeed. Whether it’s back office functions like order fulfillment, accounting, inventory management, and the like or more public-facing responsibilities, like sales, PR, and marketing, there are roles your business demands that your internal human resources can’t support.

Don’t Be Afraid To Outsource

Marketing / By

You run a business. You’re good at what you do. As a matter of fact, you’re so good at what you do that you started (or manage) a business to sell what you do.

A business, however, always requires more than your core competencies to exist, let alone succeed. Whether it’s back office functions like order fulfillment, accounting, inventory management, and the like or more public-facing responsibilities, like sales, PR, and marketing, there are roles your business demands that your internal human resources can’t support.

A/B Testing Your Email Campaigns

Marketing / By

Whether you love receiving new email or loathe the next piece of spam entering your inbox, there’s no denying the power of email marketing. Marketers continue to use and appreciate this very cost-effective and useful mode of marketing.

Costs aside, email marketing is generally easy to set up, broadcasts to an audience of interested recipients, and can be performance tracked. Those elements alone comprise a recipe for success.

5 Reasons For Good Website Design

Marketing / By

Admittedly, I wasn’t sure if I was going to take the time to write about the importance of good website design. Truth be told, I assumed it was universally understood that design is important. Then I spent some time browsing the web with this question in mind…and it became clear to me—based on what I saw—that design isn’t a top priority for all small businesses.