Marketing Strategy

Never Underestimate the Power of Customer Surveys

Never Underestimate the Power of Customer Surveys

One thing all businesses can agree on is the fact that customer satisfaction is essential to success. However, it can be difficult to gain trust and loyalty. This leaves businesses asking: how can I find out what customers truly want? In most companies, the marketing department spends a lot of time evaluating market trends and …

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Influencer Marketing: How to Get Started

While it’s true that the more traditional methods of advertising are still relevant, there’s another way that small businesses can attract new customers: influencer marketing. This is a form of marketing where small businesses use social media personalities and industry experts to promote their products/services. In some cases, it’s simply to promote brand awareness. Typically, …

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Effective Marketing Strategies that Have a Tangible Impact in 2022

Marketing isn’t what it used to be. The market is oversaturated, and customers are spoiled for choice, meaning products rarely sell themselves anymore. You have to frequently go above and beyond for your efforts to bear fruit. More importantly, your entire brand must get into alignment with customer expectations or risk becoming censured. Nothing sums …

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