Marketing

7 Ways to Expand Your Reach with Search Marketing

7 Ways to Expand Your Reach with Search Marketing

As the internet becomes increasingly saturated with content, making your voice heard above the noise can be challenging. Implementing a search marketing strategy is a great place to start if you’re looking to expand your reach and connect with more customers. Search marketing is a type of marketing that focuses on increasing visibility in search …

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Proven Branding Strategies to Elevate Your Small Business

As a small business owner, it’s essential to set yourself apart from your competitors. Branding will give your business an edge over all the other companies offering something similar. In the age of impersonal tech-based interactions, customers want to shop from companies that deliver thoughtful and personalized shopping experiences. Building your business into an engaging …

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Why Professional Photography is Important

When considering your marketing budget, you may occasionally overlook professional photography as a business owner. Surely you could use stock photos or take some snapshots yourself, can’t you? After all, there are other areas where you need to spend your budget. However, this isn’t something that you should dismiss.  No matter how capable your smartphone …

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So, What’s the Difference Between Sales and Marketing?

As a business owner, you probably know that a strong sales technique is critical to driving revenue and growth for your business. However, if you don’t have an effective marketing strategy in place, you will not have customers to sell to. That said, you must learn to balance marketing and sales to guide leads into …

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