Small Business

Proven Branding Strategies to Elevate Your Small Business

Proven Branding Strategies to Elevate Your Small Business

As a small business owner, it’s essential to set yourself apart from your competitors. Branding will give your business an edge over all the other companies offering something similar. In the age of impersonal tech-based interactions, customers want to shop from companies that deliver thoughtful and personalized shopping experiences. Building your business into an engaging …

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Why Professional Photography is Important

When considering your marketing budget, you may occasionally overlook professional photography as a business owner. Surely you could use stock photos or take some snapshots yourself, can’t you? After all, there are other areas where you need to spend your budget. However, this isn’t something that you should dismiss.  No matter how capable your smartphone …

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So, What’s the Difference Between Sales and Marketing?

As a business owner, you probably know that a strong sales technique is critical to driving revenue and growth for your business. However, if you don’t have an effective marketing strategy in place, you will not have customers to sell to. That said, you must learn to balance marketing and sales to guide leads into …

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Effective Marketing Strategies that Have a Tangible Impact in 2022

Marketing isn’t what it used to be. The market is oversaturated, and customers are spoiled for choice, meaning products rarely sell themselves anymore. You have to frequently go above and beyond for your efforts to bear fruit. More importantly, your entire brand must get into alignment with customer expectations or risk becoming censured. Nothing sums …

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What is Website Hosting?

Website hosting? No thanks, I’ll just host it myself!

No you won’t.

The Internet has been around a while now. While many of you—especially those reading this “online” article—are experienced in navigating the Internet, unless you have owned a website before, you may not be aware of what website hosting is.