When considering your marketing budget, you may occasionally overlook professional photography as a business owner. Surely you could use stock photos or take some snapshots yourself, can’t you? After all, there are other areas where you need to spend your budget. However, this isn’t something that you should dismiss. No matter how capable your smartphone
Why Professional Photography is Important Read More »
As a business owner, you probably know that a strong sales technique is critical to driving revenue and growth for your business. However, if you don’t have an effective marketing strategy in place, you will not have customers to sell to. That said, you must learn to balance marketing and sales to guide leads into
So, What’s the Difference Between Sales and Marketing? Read More »
In today’s fast-paced digital world, marketing is critical for business. As a business owner, you must make every effort to ensure a solid online presence. If you work with a professional marketing agency, you can put your business front and center of potential customers. There is much more to marketing than simply creating and maintaining
Marketing is a Necessity, Not a Luxury Read More »
One thing all businesses can agree on is the fact that customer satisfaction is essential to success. However, it can be difficult to gain trust and loyalty. This leaves businesses asking: how can I find out what customers truly want? In most companies, the marketing department spends a lot of time evaluating market trends and
Never Underestimate the Power of Customer Surveys Read More »
While it’s true that the more traditional methods of advertising are still relevant, there’s another way that small businesses can attract new customers: influencer marketing. This is a form of marketing where small businesses use social media personalities and industry experts to promote their products/services. In some cases, it’s simply to promote brand awareness. Typically,
Influencer Marketing: How to Get Started Read More »
