Marketing

Protecting Your Online Business: Simple Cybersecurity Steps

In this digital age, cybersecurity is a top priority for any online business. Protecting customer data, financial information, and confidential documents is essential to the success and longevity of your business. The goal of this article is to provide a practical guide to help business owners understand the basics of cybersecurity and how to take …

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How To Optimize B2B Demand Generation & Sales Enablement

In business-to-business (B2B) sales, demand generation and sales enablement are two terms that are often used interchangeably. However, they actually refer to two different but equally important aspects of the sales process.  Demand generation is the process of creating interest in a company’s products or services. This can be done through various marketing activities such …

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How To Learn About Amazon’s Retail Marketing Strategies

In recent years, Amazon has become a major player in the retail world. As a result, many businesses are keen to learn about the company’s marketing strategies. Firstly, it is important to understand the company’s overall business model. Amazon operates on a unique business model which combines elements of e-commerce, cloud computing, and artificial intelligence.  …

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Get to Know Your Customers: Best Practices for Pre-Launch Market Research

Launching a new product or service is an exciting endeavor. But in order to ensure success, it’s important to do your research first. Understanding the needs of your target audience and staying abreast of industry trends can be the difference between success and failure when launching something new. From Turn One Studio, here are some …

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How To Create Brand Awareness For Your Small Business Locally?

As a small business owner, it is important to create brand awareness for your business locally. There are a few ways to do this, such as through advertising, community involvement, and word-of-mouth. It is important to understand the agency relationship and property management agreement. This article will explain how to create brand awareness for your …

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