In a world where the average person is bombarded with over 5,000 marketing messages per day, it’s more important than ever to make sure your content marketing topics are well-chosen. Here are 5 tips to help you choose topics that will capture your audience’s attention:
1. Define your audience: who are you writing for
By understanding who your target market is, what their demographics are, and what motivates them, you can create content that resonates with them and helps you achieve your business goals.
Here are a few tips for researching your target market:
- Use social media to learn about their interests and concerns.
- Look at demographic data to understand their age, gender, location, and income level.
- Read articles and blog posts written for your target market to get an understanding of what type of content they respond to. When reading articles and blog posts written for your target market, pay attention to the topics that are covered and the tone of the writing. This will give you a good idea of what type of content they are interested in and how you should approach writing for them.
By taking the time to research your target market, you’ll be able to create content that will appeal to them and help you reach your business goals.
2. Consider the format: what type of content will work best?
As any content marketer knows, choosing the right format for your content is essential to engage your audience and meeting your marketing goals. But with the vast array of options out there, it can be tough to know where to start. Here are a few things to consider when choosing the right format for your content marketing topics:
- What type of content will best achieve your goals? If you’re looking to increase brand awareness, for example, blog posts and infographics may be more effective than whitepapers or e-books.
- What’s the best way to reach your target audience? If you’re targeting busy professionals, for instance, short videos or podcasts might be more convenient than longer articles or case studies.
- What format will best showcase your strengths? If you’re a great writer, long-form articles may be the way to go.
3. Tone and style: what voice will you use in your content?
When it comes to your voice in content marketing, it’s all about tone and style. How you choose to present yourself will determine how your audience perceives you. Are you friendly and approachable? Or are you more reserved and business-like? No matter what voice you choose, make sure it is consistent across all of your channels.
Your tone should be reflective of your brand personality. If you are a fun and quirky brand, then your tone should reflect that. On the other hand, if you are a more serious and traditional brand, then your tone should be more formal.
The style of your content should also be considered when determining your voice. Are you writing blog posts, creating video content, or posting on social media? Each medium has its own conventions and best practices when it comes to voice.
While there are a lot of accessible resources available to help you learn what you’re not already skilled at, such as websites, services like YouTube, blogs, videos and articles like this one, and more; do you truly have the time to develop this expertise?
4. Get creative: how can you stand out from the crowd?
By creating and sharing compelling content, you can reach new audiences and build relationships with potential customers.
But how can you make sure your content stands out in a sea of other businesses’ content?
Be unique. There’s a lot of noise out there, so it’s important to be different. Think about what makes your business special and share that with your audience through your content. One way to be more creative in your content marketing is to focus on creating original pieces that are truly unique. This could mean writing blog posts or articles that offer a new perspective on a popular topic or creating videos or infographics that are unlike anything else out there.
5. Be Helpful
Another way to stand out is by being more personal in your approach. Connect with your audience on a deeper level by sharing your own stories and experiences, and letting them get to know the real you. This can help create a strong connection that will make them more likely to engage with your brand.
In conclusion, here are 5 tips to help you choose content marketing topics:
- Define your audience.
- Consider the format.
- Be particular in tone and style.
- Be creative.
- Be helpful.
To learn more about marketing your small business, check out our What you need to know to market your small business article.