Marcus Lansky

As a small business owner, it’s essential to set yourself apart from your competitors. Branding will give your business an edge over all the other companies offering something similar. In the age of impersonal tech-based interactions, customers want to shop from companies that deliver thoughtful and personalized shopping experiences. Building your business into an engaging …

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Mar 22 2022November 23, 2022

Continue Growing Your Business with These Tips

Marketing / By Marcus Lansky

What goes into running a business effectively? First, you need a solid business idea and a plan to execute it. And it would be best if you were ready to work hard, often for long hours. Nonetheless, owning a business can be profoundly fulfilling and financially rewarding as long as you have a workable plan …

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Feb 8 2022November 23, 2022

15 Tasks You Should Outsource

Marketing / By Marcus Lansky

The prime drive of every business is to maximize profits for its proprietors or stakeholders while maintaining corporate social accountability. However, your small business might not be in a position to employ the correct number of staff to delegate all the duties appropriately. This will force you to outsource some services to ensure the consumers’ …

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Nov 30 2021November 23, 2022

Effective Marketing Strategies that Have a Tangible Impact in 2022

Marketing / By Marcus Lansky

Marketing isn’t what it used to be. The market is oversaturated, and customers are spoiled for choice, meaning products rarely sell themselves anymore. You have to frequently go above and beyond for your efforts to bear fruit. More importantly, your entire brand must get into alignment with customer expectations or risk becoming censured. Nothing sums …

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