Whether you’re starting a business from scratch or looking to give an existing business a much-needed update, it can be hard to know where to start when it comes to web-based projects that are worth the effort. Fortunately, there are several options that can give your business the boost it needs. From making sure your website is accessible and user-friendly to brushing up on your coding skills, here are seven web-based projects that will help you get the most out of your business, courtesy of Turn One Studio.
A Website Should Be Accessible and User-Friendly
Having an accessible and user-friendly website is essential for marketing success today. Site visitors should be able to find their way around your site easily, no matter what device or browser they’re using. It’s also important to have clear navigation options as well as being optimized for different browsers and devices. A visually appealing look also enhances the overall experience of a website, which can leave users with a positive impression of your brand.
Apply SEO Concepts
Learning and understanding marketing concepts about SEO is a necessary step in building a successful online presence. Applying the right SEO strategies can help your website show up more prominently on SERPs (Search Engine Results Pages), driving more potential customers to discover your business. Although learning about marketing and SEO takes dedication, the rewards in terms of increased visibility and customer engagement can be huge. Investing in marketing services that specialize in SEO is a great way to ensure that you reap maximum benefits from applying these marketing concepts.
Invest in Security Features
Since data breaches are becoming increasingly common, it’s important to invest in security features for your website. This means using secure passwords, investing in antivirus software, enabling two-factor authentication wherever possible, and making sure all forms of payment are encrypted. Doing so will help protect both you and your customers from potential cyber threats.
Level Up Your Coding Skills
Coding skills are an asset for anyone working in web development, both professional and non-professional. Learning basic programming languages like HTML or CSS can help you give a unique edge to your website’s designs and features. With increased awareness of coding fundamentals, you can take your website to the next level, whether it’s creating a custom design or adding a new shopping cart component. Ready to learn more? Click here to start brushing up on your coding skills today!
Create a Reliable E-commerce Storefront
Setting up a reliable e-commerce storefront is the key to marketing your business online. With the right platform, like Shopify, you can easily provide customers with an intuitive and convenient shopping experience so that selling products online becomes smooth and effortless. Don’t forget to include secure payment processing options for added customer confidence, such as PayPal or Stripe. All this is essential for establishing a successful online presence and setting your business up for success.
Convert to an LLC Structure
One of the best ways to protect yourself legally is by converting your business structure to an LLC (limited liability company). This type of entity protects both personal assets and business assets from potential lawsuits against the company by clearly defining ownership roles within the organization as well as providing additional tax benefits compared with other types of business structures such as sole proprietorships or partnerships. The process of registering an LLC takes five steps, but you can simplify things by working with a formation service.
Go Back to School
Last but certainly not least, running a business requires a substantial knowledge of your field, but you can give yourself a big advantage over the competition if you go back to school to earn your business bachelor’s degree. And if you choose to benefit from the flexibility of online learning platforms, you can proceed at your own pace, implementing your lessons in real time without having to distance yourself from your business.
By implementing the above ideas, entrepreneurs can give their businesses a major boost without having to invest too much money or time into complicated endeavors. From making sure websites are accessible and user-friendly to expanding your knowledge in your field, these tips will help entrepreneurs create successful businesses.
Turn One Studio can provide your business with top-shelf digital marketing solutions that can help you continue to grow and succeed. Get in touch with us today.
To learn more about marketing your small business, check out our What you need to know to market your small business article.