Ads are a crucial part of any business’s marketing strategy. But unfortunately, sometimes ad designs can be rejected by the company in charge of approval. To help you get your ads approved quickly and avoid rejections, here are some tips on how to get your ad designs approved faster.
Do Your Research
One of the biggest reasons why ad designs get rejected is due to lack of research. Before designing an ad, it’s important to research your target audience and what kind of ads are already out there. Take the time to understand what your competitors are doing and what has worked well for them in the past. You can use this information to come up with a design that stands out and resonates with your audience.
Research can also help you identify any potential legal issues or compliance requirements that need to be met in your industry. Make sure to familiarize yourself with any regulations or guidelines before designing your ad. Doing your research upfront can save you time and effort in the long run, as it will increase the chances of your ad getting approved faster.
In summary, always remember to do your research before designing an ad. This will help you understand your audience and the industry regulations better, allowing you to design an ad that is more likely to be approved quickly.
Follow The Guidelines
One of the biggest reasons why ad designs get rejected is because they don’t meet the guidelines of the platform where they will be displayed. Each platform has its own set of rules, whether it’s Facebook, Instagram, Google AdWords, or any other platform.
Before you start creating your ad, make sure to familiarize yourself with the platform’s ad guidelines. This includes things like the maximum image file size, the ad dimensions, the text limit, and more. You can usually find these guidelines on the platform’s website, or by doing a quick Google search.
It’s also important to keep in mind any specific requirements for your target audience. For example, some platforms have restrictions on targeting certain age groups, or require specific disclosures for certain industries like healthcare or financial services.
Following these guidelines not only ensures that your ad is approved faster, but it also helps to improve its performance. Ads that don’t adhere to the platform’s guidelines are likely to be seen as less professional, and can even be perceived as spammy.
So, take the time to read and follow the guidelines, and you’ll be well on your way to creating ad designs that are both approved quickly and effective.
Use High-quality Visuals
When it comes to creating ad designs, visuals play a crucial role in catching the audience’s attention. It’s essential to use high-quality visuals to avoid ad design rejections. Blurry images, pixelated logos, and low-resolution photos are the biggest mistakes that advertisers make.
Here are some tips to use high-quality visuals for your ad designs:
1. Use high-resolution images: Choose images with at least 300 DPI (dots per inch) resolution. High-resolution images make the text and graphics clear and readable.
2. Avoid stretching: Avoid stretching or distorting images, as it can make them blurry. Instead, use design tools that allow you to adjust the image size without affecting its quality.
3. Use appropriate colors: Use colors that are consistent with your brand identity and the message you want to convey. Also, make sure that the colors don’t clash and are easy on the eyes.
4. Keep it simple: Keep your ad design simple and uncluttered. Use images that are relevant to your message and avoid adding unnecessary visuals that can distract your audience.
5. Choose the right format: Different ad platforms have different ad specifications and file formats. Make sure you choose the right format that meets the requirements of the ad platform.
Be Clear and Concise
When it comes to ad designs, less is often more. Don’t clutter your design with too many visuals or too much text. Instead, aim to convey your message clearly and concisely. Use easy-to-read fonts and make sure your message is easily visible at first glance. Don’t be afraid to use negative space to make your design stand out.
Another way to be clear and concise is to focus on your main message. What do you want people to take away from your ad? If you’re advertising a product, focus on the key benefits and why people should buy it. If you’re promoting an event, make sure the key details are front and center, such as the date, time, and location.
Avoid using industry jargon or complicated language that people may not understand. Keep it simple and to the point. Your goal is to get your message across quickly and effectively.
Remember, being clear and concise not only helps your ad get approved faster, but it also makes it more effective in reaching your target audience. So take the time to streamline your design and message for optimal results.
Once you have finished designing your ad, take a moment to proofread your work. Spelling and grammatical errors can distract from the overall message of your ad and make it appear unprofessional.
Check for spelling errors, punctuation mistakes, and incorrect use of words. Make sure that your message is clear and concise, and that there are no confusing statements.
It can also be helpful to get a second set of eyes to review your work. Ask a colleague or friend to proofread your ad before you submit it for approval. They may catch errors or offer suggestions that can help improve the overall quality of your ad.
By taking the time to proofread your work, you can avoid potential rejections and ensure that your ad is effective in conveying your message to your target audience.
Getting your ad designs approved can be a challenging and time-consuming process. However, by following the above tips, you can significantly reduce the chances of rejections and get approval faster. Remember to always do your research, follow the guidelines provided, use high-quality visuals, and be clear and concise in your messaging. Finally, proofread your designs carefully to catch any errors or typos that could potentially lead to a rejection. By implementing these best practices, you can streamline the ad approval process and get your campaigns up and running quickly and effectively.
Turn One Studio can provide your business with top-shelf digital marketing solutions that can help you continue to grow and succeed. Get in touch with us today.
To learn more about marketing your small business, check out our What you need to know to market your small business article.