Eliud Custodio

Turn One Studio Receives ‘Excellence Award’ from Jaguar Clubs of North America

At Turn One Studio, we believe in the power of creativity, craftsmanship, and collaboration to drive impactful results for our clients. Today, we’re proud to share a milestone that reflects our dedication to excellence—Turn One Studio, under the leadership of Eliud Custodio, has been awarded the prestigious Excellence Award by the Jaguar Clubs of North America (JCNA).

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7 Ways to Expand Your Reach with Search Marketing

As the internet becomes increasingly saturated with content, making your voice heard above the noise can be challenging. Implementing a search marketing strategy is a great place to start if you’re looking to expand your reach and connect with more customers. Search marketing is a type of marketing that focuses on increasing visibility in search

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Creating your Brand Strategy

Every business has a story to tell, and every story is different. Your brand strategy is the roadmap that will guide you in telling your story in a way that resonates with your audience and drives business results. Creating a brand strategy may seem daunting, but it doesn’t have to be. Following a few simple

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How to start brand marketing with Pinterest

If you’re a business owner, you know that marketing is essential to your company’s success. You’ve probably also heard that social media is a great way to market your business. But what if you’re not on social media? Or what if you are, but you’re not sure how to use it effectively? Enter Pinterest. Pinterest

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11 Branding Tips for a Better Company Image

A strong company image can help attract and retain customers, build trust, and foster loyalty. There are many ways to improve your company’s image, but here are 11 branding tips that will help you make a better impression on your customers and stakeholders: 1. Have a clear and concise message It’s essential to have a

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Things To Do Before Jumping Into Paid Internet Advertising

Paid internet advertising is a great way to get your brand or product in front of potential customers, but there are a few things you should do before jumping in. Before spending money on paid internet advertising, you should do a few things to ensure you are getting the most bang for your buck. Here

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Video Marketing For Your Business

Is video marketing right for your business?

It’s no secret that video consumption is on the rise—and has been for quite some time. Video marketing has become more popular than ever in significant part to increasing consumer demand.

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What is Website Hosting?

Website hosting? No thanks, I’ll just host it myself!

No you won’t.

The Internet has been around a while now. While many of you—especially those reading this “online” article—are experienced in navigating the Internet, unless you have owned a website before, you may not be aware of what website hosting is.

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3 Practical Reasons Why B2B Needs Social Media

I have faced countless conversations with B2B business owners questioning whether there’s any value for B2B companies in social media.

Here are 3 practical reasons why social media absolutely makes sense for B2B businesses.

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Focusing on Progress Over Perfection in Your Small Business

Starting a small business or running a department within a small business can sometimes feel overwhelming. There are many moving parts and, inherent in most small businesses, you’re likely wearing multiple hats.

While the to-do list is long—seemingly without end—it’s important to realize that your goal is not perfection but, rather, progress.

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Large Marketing Agency Versus Boutique

I had a conversation with a business owner this week who made mention of working with a large marketing agency. To paraphrase his comical takeaway, he said, “after taking an entire month, a conference room of 20 people were proud to say they finally decided on a font!”

Let’s unpack this.

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Don’t Be Afraid To Outsource

You run a business. You’re good at what you do. As a matter of fact, you’re so good at what you do that you started (or manage) a business to sell what you do.

A business, however, always requires more than your core competencies to exist, let alone succeed. Whether it’s back office functions like order fulfillment, accounting, inventory management, and the like or more public-facing responsibilities, like sales, PR, and marketing, there are roles your business demands that your internal human resources can’t support.

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A/B Testing Your Email Campaigns

Whether you love receiving new email or loathe the next piece of spam entering your inbox, there’s no denying the power of email marketing. Marketers continue to use and appreciate this very cost-effective and useful mode of marketing.

Costs aside, email marketing is generally easy to set up, broadcasts to an audience of interested recipients, and can be performance tracked. Those elements alone comprise a recipe for success.

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5 Reasons For Good Website Design

Admittedly, I wasn’t sure if I was going to take the time to write about the importance of good website design. Truth be told, I assumed it was universally understood that design is important. Then I spent some time browsing the web with this question in mind…and it became clear to me—based on what I saw—that design isn’t a top priority for all small businesses.

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7 Reasons to Build a Responsive Website

It’s no secret, mobile web usage is here and here to stay. Mobile devices like cell phones and tablets are ubiquitous and people often own more than one. The convenience of the hardware created an expectation of software convenience, and this convenience is fueled by speed and accessibility.

Responsive web design solves many of the challenges of speed and accessibility by considering the needs of the mobile community at the website’s conception.

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Take a Before and After Snapshot of your Business

When trying to lose weight, it is recommended to take a “before” photo of yourself. With this picture you can witness your transformation as you hit your goal weight. Sometimes changes are small and go unnoticed on a daily basis. In this same vein, I recommend noting how your business looks today. Review financials, website visits, social media following, or anything else you hope to improve through marketing.

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What you need to know to market your small business

Marketing. You’re familiar with the word, you may not exactly know how to define it, and likely don’t know where to begin. You do have a hunch, though; your SMB needs it.

Fear not. You’re not alone.

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