As the internet becomes increasingly saturated with content, making your voice heard above the noise can be challenging. Implementing a search marketing strategy is a great place to start if you’re looking to expand your reach and connect with more customers. Search marketing is a type of marketing that focuses on increasing visibility in search …
7 Ways to Expand Your Reach with Search Marketing Read More »
Every business has a story to tell, and every story is different. Your brand strategy is the roadmap that will guide you in telling your story in a way that resonates with your audience and drives business results. Creating a brand strategy may seem daunting, but it doesn’t have to be. Following a few simple …
If you’re a business owner, you know that marketing is essential to your company’s success. You’ve probably also heard that social media is a great way to market your business. But what if you’re not on social media? Or what if you are, but you’re not sure how to use it effectively? Enter Pinterest. Pinterest …
A strong company image can help attract and retain customers, build trust, and foster loyalty. There are many ways to improve your company’s image, but here are 11 branding tips that will help you make a better impression on your customers and stakeholders: 1. Have a clear and concise message It’s essential to have a …
Paid internet advertising is a great way to get your brand or product in front of potential customers, but there are a few things you should do before jumping in. Before spending money on paid internet advertising, you should do a few things to ensure you are getting the most bang for your buck. Here …
Things To Do Before Jumping Into Paid Internet Advertising Read More »
Is video marketing right for your business?
It’s no secret that video consumption is on the rise—and has been for quite some time. Video marketing has become more popular than ever in significant part to increasing consumer demand.
Website hosting? No thanks, I’ll just host it myself!
No you won’t.
The Internet has been around a while now. While many of you—especially those reading this “online” article—are experienced in navigating the Internet, unless you have owned a website before, you may not be aware of what website hosting is.
I have faced countless conversations with B2B business owners questioning whether there’s any value for B2B companies in social media.
Here are 3 practical reasons why social media absolutely makes sense for B2B businesses.
Starting a small business or running a department within a small business can sometimes feel overwhelming. There are many moving parts and, inherent in most small businesses, you’re likely wearing multiple hats.
While the to-do list is long—seemingly without end—it’s important to realize that your goal is not perfection but, rather, progress.
I had a conversation with a business owner this week who made mention of working with a large marketing agency. To paraphrase his comical takeaway, he said, “after taking an entire month, a conference room of 20 people were proud to say they finally decided on a font!”
Let’s unpack this.
