Is video marketing right for your business?
It’s no secret that video consumption is on the rise—and has been for quite some time. Video marketing has become more popular than ever in significant part to increasing consumer demand.
Website hosting? No thanks, I’ll just host it myself!
No you won’t.
The Internet has been around a while now. While many of you—especially those reading this “online” article—are experienced in navigating the Internet, unless you have owned a website before, you may not be aware of what website hosting is.
Starting a small business or running a department within a small business can sometimes feel overwhelming. There are many moving parts and, inherent in most small businesses, you’re likely wearing multiple hats.
While the to-do list is long—seemingly without end—it’s important to realize that your goal is not perfection but, rather, progress.
You run a business. You’re good at what you do. As a matter of fact, you’re so good at what you do that you started (or manage) a business to sell what you do.
A business, however, always requires more than your core competencies to exist, let alone succeed. Whether it’s back office functions like order fulfillment, accounting, inventory management, and the like or more public-facing responsibilities, like sales, PR, and marketing, there are roles your business demands that your internal human resources can’t support.
Whether you love receiving new email or loathe the next piece of spam entering your inbox, there’s no denying the power of email marketing. Marketers continue to use and appreciate this very cost-effective and useful mode of marketing.
Costs aside, email marketing is generally easy to set up, broadcasts to an audience of interested recipients, and can be performance tracked. Those elements alone comprise a recipe for success.
Admittedly, I wasn’t sure if I was going to take the time to write about the importance of good website design. Truth be told, I assumed it was universally understood that design is important. Then I spent some time browsing the web with this question in mind…and it became clear to me—based on what I saw—that design isn’t a top priority for all small businesses.
It’s no secret, mobile web usage is here and here to stay. Mobile devices like cell phones and tablets are ubiquitous and people often own more than one. The convenience of the hardware created an expectation of software convenience, and this convenience is fueled by speed and accessibility.
Responsive web design solves many of the challenges of speed and accessibility by considering the needs of the mobile community at the website’s conception.
When trying to lose weight, it is recommended to take a “before” photo of yourself. With this picture you can witness your transformation as you hit your goal weight. Sometimes changes are small and go unnoticed on a daily basis. In this same vein, I recommend noting how your business looks today. Review financials, website visits, social media following, or anything else you hope to improve through marketing.